Resort Real Estate Market Insight – Where Is The Second Home And Resort Market And Where Is It Going

September 16th, 2011 by admin No comments »

Many times, it seems like there are more questions than answers about today’s real estate market. Real estate is difficult to analyze due to its local nature, with submarkets and niche-markets to take into account. At the same time, it’s a mistake to ignore the effects of regional and national market forces on what happens in our own backyard.

Why is the market slow?

The short answer is frenzied buying and building based on speculation resulted in an oversupply. But the good news is that both local and global economic conditions seem favorable for a market recovery. In Brian Blackstone’s and Greg Ip’s July 7 Wall Street Journal analysis, the authors conclude that the job market’s June performance, along with signs of vigor in the manufacturing sector and a buoyant stock market, suggest the U.S. economy is moving into the third and fourth quarters with a “considerable head of steam.”

Even better, Blackstone and Ip point out that the economy is chugging along with inflationary pressure, enjoying what they dubbed “a Goldilocks moment – not too hot, not too cold.” Inflation appears to be in check, with the Consumer Price Index (CPI) stabilized at approximately 2.5% and with a decrease in the core inflation rate (CPI minus food and energy). Thus, the influential Federal Reserve Rate remains stabilized, further building consumer confidence.

Consumer confidence is one of the biggest factors in the rise or fall of the real estate market. According to Lawrence Yun, the National Association of Realtors’ (NAR) Senior Economist, “As consumer confidence improves, home sales will rise.”

Moving to micro-economic factors – our area’s activity – it’s interesting to track a resoundingly negative effect of what was very positive real estate sales activity. Within the last 12 months, a South Walton beachfront home sold for $9 million cash, well into the market correction. The news of the sale elated sellers and Realtors alike gleefully used this sale as a comparable for their listings, reasoning “my property is worth at least as much on a square-footage basis.” The result was a misguided sense of pricing with sellers not adjusting prices to the actual market.

The corollary of this price-focused fallacy is on the buyers’ side. Just as the $9 million sale set an unrealistic expectation for sellers, distress or otherwise low-price sales have set an unrealistic expectation for buyers. One or two of the outlying sales do not constitute the market.

In both up and down markets, we typically have these “outliers.” However, their effects are exacerbated when people are particularly sensitive to small market changes. We tracked this same market phenomenon in the heyday of the amateur day-trader, who focused on often infinitesimal daily market blips. As Warren Buffett commented at the 1997 Berkshire Hathaway annual meeting, “If you’re an investor, you’re looking at what the asset is going to do. If you’re a speculator, you’re commonly focusing on what the price of the object is going to do.” Long term trends are important, and history shows it is almost impossible to perfectly time any market.

So what’s the best course for someone invested in or simply interested in area real estate?

Due diligence is essential to ensure that the real estate you purchase is not only a good value but a quality property. Here on the Emerald Coast, we are unique in that we have a resort market where many properties are characterized as second homes. This market sector continues to show an upward trend. NAR’s research highlights this trend in their May 2007 online article, Vacation Home Sales Sets Record in 2006, even though the real estate “slowdown impacted the purchase of second homes as well,” continued “low interest rates and a relatively high inventory of properties on the market inspired a significant percentage of home buyers to purchase vacation homes.”

Resort real estate is an investment in monetary terms. But in recent years, its value as an investment in buyers’ families has often been overlooked. A vacation home is a place to spend time together and create memories. Five years ago, the typical answer to “What will you use this home for?” was “as a second or vacation home for my family, and also as an investment.” During the recent frenzied period, the response changed to “an investment we will use on occasion.”

The April, 2007 NAR survey of second-home buyers revealed that a clear majority – 79% — planned to use their new home as a family retreat or for vacations. Still, more than one-third of respondents purchased a vacation home to diversify investments. Some 28% planned to use their vacation home as a primary residence sometime in the future. A quarter of buyers said they bought their second home for tax benefits; 22% for use by a family member, friend or relative; 21% because they had extra money to spend; and 18% to rent to others. We are beginning to see the return of the end user who is investing in resort real estate for the enjoyment of their family, with a realistic long-term vision of the asset’s potential appreciation.

There is nothing wrong with purchasing a property that you and your family will enjoy, even if you did not purchase for a rock bottom, seller-bleeding price. If you are willing to pay for a home that is exactly what you and your family want and will enjoy for the next 10 years or more, it will be worth it. Real estate is, after all, a long-term asset.

The current market correction has occurred steadily over the last 18 months, but it appears to be stabilizing. The NAR is predicting only 1% decline for 2007 and a positive pricing outlook for 2008.

In our area, we foresee a trend of less negative numbers with an increase coming soon. We’ve already seen an increase in market activity, indicating buyer willingness to re-enter the market and the realignment of seller expectations with the market reality. Prosperity across the globe; low and stable mortgage rates and the fact that the net worth of Americans is at an all-time high all point to an upturn.

There has been some talk about the high end of the market dodging the ill effects of the downturn. In point of fact, it all depends on how the so-called “high end” is defined. Sticking to Warren Buffets maxim to find an outstanding buy at a sensible price rather than a mediocre buy at a bargain price–some opportunity does exist at the high end of the real estate market.

Some high-end communities have been negatively affected in the recent market due to multiple purchases by individuals or entities, and purchases by individuals for the sole purpose of flipping the property prior to or just after closing. It is difficult to calculate the number of these properties still hovering in the market. Some of these investors who have a lower cost basis may reap a sizable profit. High carrying costs or other circumstances may force other sellers to sell at a loss.

Two years ago, our market was clearly overheated (see my article “Getting Back to Normal” published in the Emerald Coast Winter 2006 edition of Condo Owner.) Savvy buyers are now recognizing that the choice of property available, and the quality of property available, yields a rare opportunity.

Jeff is co-founder and Director of Business Development and Operations for La Florida. Prior to starting the company, Jeff served as a combat pilot in the United States Air Force responsible for planning and executing complex operations in combat and exercises with US forces and allied countries. La Florida applies the leadership, management, and ethical principles Jeff utilized during his military career to its daily operations.

 

The Main Three Myths About Making Real Estate Video Tours

September 15th, 2011 by admin No comments »

There is a new standard emerging in the real estate marketing world, and some real estate professionals have already discovered the amazing benefits it is providing. It has to do with making video tours, and it is quickly becoming a mainstream solution for marketing and selling real estate. Since video tours are still relatively new in the world of real estate marketing, there are numerous misconceptions about them that prevent real estate professionals from using them. The top three will be discussed below.

Number 1: Video Tours Are Difficult to Make

Creating video tours are pretty much synonymous with learning how to ride a bicycle. When you first try it, they can be a little tricky, but after that it all becomes automatic. In general when it comes to camcorders, you create a scene every time to stop the recording. So, all you really need to do is film each room of the house, then use editing software already installed on your computer to place the scenes any way you want. It is really that simple!

You can also check out these step-by-step video tutorials, which literally walk you through every step of the process for creating real estate video tours.

Number 2: I Can’t Afford a Video Tour

Surprisingly, creating video tours are a lot cheaper than most people believe. There are 4 things required to make a video tour: (1) a video-capable camera, (2) a computer, (3) the cable required to hook up your camcorder to your computer and (4) software to edit your video. Let’s see how each of these break down in terms of cost.

For starters, quality camcorders are now very affordable due to technology advancements over time. Camcorders that used to cost five hundred dollars a couple of years ago will now only cost you a fraction of that, and this trend will continue until camcorders can no longer be enhanced, which is highly unlikely.

In terms of computers, you probably already have one that meets the requirements needed to create video tours. If you use a Macintosh computer, having OS 9.0.4 (which came out in April 2000) or better is what you need. If you are running Windows, having Windows XP Home Edition with Service Pack 2 is all you need to get started. In other words, if you have a computer with all the latest patches and updates as of 2004, you will be all set.

When it comes to cables, the one you need to connect your camcorder to your computer will depend on your camcorder. They either support one of two cable types: (1) USB or (2) Firewire. Either way, most camcorders come with the required cable needed.

Finally, there is video editing software, which is free and comes pre-installed on your computer (provided you have at least one of the operating systems above). For Macintosh systems, the program is called iMovie and for Windows, the program is called Windows Movie Maker. Both are very easy to use and give you the capabilities of making quality and professional-looking videos.

So, if you are reading this on a computer, you probably already have taken care of the computer and software costs. All that is left is to buy a camcorder and a cable. Since cables usually are bundled with the camcorder, all you will need to buy is a camcorder for your video tour needs.

Number 3: It’s Not Worth It To Make Video Tours

Actually, real estate professionals are quickly discovering that real estate video tours are truly worth their time. By providing a variety of features such as directly selling a home; to generating more offers; to even selling above asking price, news media is consistently doing stories on the mass benefits from creating and publishing video tours with the help of real estate video sites.

The great thing about video tours is they not only can lead to you making more money on the closing sale, but they can also save you on costs such as gas. Instead of hosting open houses and driving people to and from homes, you can now create a video tour of the property for everyone to see on their own time.

Now that you are familiar with the the truth regarding the top misconceptions of video tours, there is no better time to start using them. Not only have they provided real estate professionals with better and higher sales percentages, but there will always be less competition in the video realm as people will always be afraid of new technology. In addition, video tours set up a level of confidence and professionalism in people that motivate buyers and sellers to want to work with you.